DiDi Lund is the managing partner of Patrick King Horsemanship LLC. DiDi works tirelessly to deliver PKH’s message of “classical principles for modern riders.” Originally from Oceanside California, DiDi graduated from California State University of San Marcos with a B.A. and relocated to Ohio in 2007 to work on her M.A. through The Ohio State University, which she earned in 2010.
DiDi has managed a number of businesses in farm management and non-profit industries. Her experience includes a diverse background from statistical modeling to applied mathematics, college teaching to research analytics. This varied background allows DiDi to incorporate a unique set of problem solving skills to the businesses she owns and manages. Under her guidance, PKH has expanded into over 50 barns, 22 states, Canada, as well as increased endorsements, retail, and sales representation.
DiDi is a longtime advocate of dressage and horsemanship. She has worked for Gunter Seidel, Debbie McDonald, and Kerstin Albrecht. She holds several world titles in western dressage through the WDAA as well as achieved several classical dressage awards including high point open rider in Ohio.
At this time, DiDi handles the day-to-day logistics of PKH. This includes scheduling, marketing, social media, event coordinating, bookkeeping, accounting, customer service, retail and wholesale accounts, sponsorships, and managing her small staff.